In September 2014, aimko collaborated with adidas originals to conceive a global campaign to launch the #ZXflux sneakers series and the mizxflux app.

Four creative forces from various disciplines (Boston Bun, Akroe, Maud Vantours and Charlotte Delarue) paid a tribute to the new sneakers through a collection of prints and films distributed on media and social media.

In addition, we invited hundreds of creatives at the pop up House of #ZXflux to create their own sneaker.